A Standout Internship Campaign
Societe Generale set out with a clear goal: to supercharge its early careers programme by attracting top student talent and converting them into future employees. The goal was ambitious: drive high visibility and generate a strong volume of quality applications from students eager to kick-start their careers.
The internship campaign delivered exactly that, and more. Not only did we surpass the click-through KPI on both Google and TikTok, but we also unlocked valuable insights that guided strategic recommendations for further amplification.
Strategic Expansion for Maximum Impact
To build on this momentum, we proposed broadening the media mix. Adding Facebook (via Meta) was a strategic move, drawing on our past success using Meta platforms to deliver both scale and engagement. The platform’s ability to combine awareness with action made it a strong fit for reaching students at various stages of their job search.
Smart Targeting & Creative Variety
We tapped into interest-based targeting to zero in on audiences actively seeking internships, ensuring that every impression counted. A dynamic blend of static and video creatives further boosted performance; offering variety, holding attention, and driving clicks to the landing page.
The Result?
A high-performing, insights-driven campaign that not only exceeded expectations but laid the groundwork for a scalable, multi-channel approach to intern recruitment at Societe Generale.