Facebook & IG - HGV Driver                                     
                                
                                
                                    986k                                
                                                                    
                                        Impressions                                    
                                                            
                                        Facebook & IG - HGV Driver                                     
                                
                                
                                    46k                                
                                                                    
                                        Clicks                                    
                                                            
                                        Facebook & IG - HGV Driver                                     
                                
                                
                                    4.66%                                
                                                                    
                                        CTR                                    
                                                            
                                        Google Ads - Warehousing Recruitment                                    
                                
                                
                                    2.9m                                
                                                                    
                                        Impressions                                    
                                                            
                                        Google Ads - Warehousing Recruitment                                    
                                
                                
                                    35k                                
                                                                    
                                        Clicks                                    
                                                            
                                        Google Ads - Warehousing Recruitment                                    
                                
                                
                                    1.17%                                
                                                                    
                                        CTR                                    
                                                            
                                            DHL tasked Crunch with developing and implementing digital media campaigns to recruit both HGV drivers and applicants for their warehousing positions within the United Kingdom.
Our key objectives were to support in:
• Hiring HGV drivers to assist with the driver crisis.
• Recruiting warehousing employees to satisfy the increased demand.
Our Solution
Responding to demand fluctuations within the industry, we developed plans that represented the campaigns objectives and was able to be continuously monitored, allowing for adaptations.
Platforms Utilised
- TikTok