Innovations: Build your data warehouse – Crunch Digital Media


Innovations: Build your data warehouse

Analysis of the data to quickly guide your business decisions

Data is all around us, businesses are pursuing a data-centric culture, allowing companies and universities to make better-informed decisions.

Rapid changes and developments in the digital landscape have left many teams struggling to keep up with the amount of data originating from diverse sources.

Crunch have a dedicated Business Intelligence (BI) and Data team to help you get the clear answers you need to make results happen. We will develop your analytic dashboard to give you actionable answers to drive your success.

There are several opportunities that are presented which allows businesses to use the data to make better-informed decisions which include;

  • Analysis of the data to quickly guide your business decisions
  • Saves time to find everything in one place with no more rows of spreadsheets
  • Having support and guidance from a dedicated member of the Crunch BI team
  • Predict what’s going to happen through using historical data tools
  • See the data in real-time, as it happens

This is possible because of live dashboards which merge all of your data sources into one view. The data is transferred into digestible visuals which clearly show the patterns and statistics. An example of how we have transformed an organisation’s business intelligence is our valued partner, who wanted to take full advantage of all of their data and use this to optimise their campaigns. The university has several colleges, who had their own budgets and KPIs, audiences, and stakeholders.

Crunch’s BI team created a proof of a concept dashboard, they built a layout of each of the dashboard which were hosted in a secure hub in the cloud;

  1. All campaigns are broken down by college
  2. All campaigns are broken down by course type
  3. One dashboard per individual campaign

The statistics from the project;

The real-time information was providing the university with the strategic view of all the campaigns in all the media channels on one screen. The campaigns were further optimised towards a personalised experience for the student candidate, and by having the live data was informing our optimisation team which meant that the student saw one cohesive campaign across its full cycle.

The dashboards have been live for around 6 months, thus meaning that there have been approximately 2.5 million data points generated by 600 campaign line items. Since the implementation of the live data dashboards for the university, there has been a significant increase in conversion rates which have been achieved with much less optimisation time.

Speak to us

Being data-centric gives you a competitive advantage from your marketing intelligence. Gain marketing intelligence, contact us and we’ll put you in touch with our Business Intelligence team, email