University of Birmingham
- 2,300 clicks.
- 125 applications.
- 5% conversion rate.
We got the University of Birmingham the Fellows they needed by increasing uptake of niche research.
The university needed to attract researchers in Brain Trauma, International High-Speed Rail, Population Dynamics in Women’s Health, and Cultural Heritage to get the right Fellows candidates.
Working with our client to understand each audience, we created an omni-channel campaign, using different platforms and ad-types, that reached very specific, distinctive research audiences in exactly the right space at the right time.