Blaby District Council – Crunch Digital Media
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Case Study

Blaby District Council

A recruitment campaign based in Leicestershire to hire two Grounds Maintenance Operatives.
  • 4,551 Clicks.
  • 138,598 Impressions.
  • 3.28% Click Through Rate.

What we did?

Blaby District Council had applied traditional media previously which whilst it had generated applications most were from unsuitable candidates. Blaby needed to get in front of experience candidates so we recommended a targeted Facebook campaign.

Results

Click Volume

4,551 Clicks.

138,598 Impressions.

3.28% Click Through Rate.

Any other metrics to sing about?

Both positions hired to in less than 4 weeks and a talent pool created for future vacancies. Targeting Facebook users who live within a commutable location to Blaby District Council with recruitment messaging to attract people who may not necessarily be looking for a new job but have a relevant job title / interest.  

“A great campaign, well executed. Thanks for your assistance…massive thumbs up  – please pass on my thanks to your team.”

Paul Coates, Group Manager, Neighbourhood Services & Assets

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