Blaby District Council
A recruitment campaign based in Leicestershire with the aim to hire two Grounds Maintenance Operatives.
Our Solution.
Blaby District Council had previously applied traditional media for their hiring process. Whilst this had generated applications, most were from unsuitable candidates. Blaby needed to make sure their vacancies were being seen by suitable, experienced applicants, so we recommended using a targeted Facebook campaign
Overall Results.
With our help, both of the Grounds Maintenance Operative positions were hired in less than 4 weeks. Applicants who were skilled but didn’t secure the role were added to a talent pool for future vacancies. To secure the top talent, we targeted Facebook users who lived within a commutable location to Blaby District Council by using recruitment messaging to attract people who may not be looking for a new job but had a relevant job title or relevant interests.
Results:
- 436,145 CLICKS
- 138,598 IMPRESSIONS
- 3.28% CLICK THROUGH RATE
Testimonial:
“A great campaign, well-executed. Thanks for your assistance…massive thumbs up – please pass on my thanks to your team.” – Paul Coates, Group Manager, Neighbourhood Services & Assets.
