Case Study
Breast Cancer Now
An award winning national brand awareness campaign.
- 4.9 millions video views.
- 13 million impressions.
- 53% ad recall increase.
A partnership agency national awareness campaign with a Casual Films video productions
Breast Cancer Now is one of the largest breast cancer charities in the UK. For over 25 years the charities have been funding the very best in breast cancer research with notable advances including the development of a new drug, Olaparib. With a wealth of experience behind them, Breast Cancer Now is a new brand. Research suggests that over 41% of people have prompted awareness of the brand.
53%
600,000 full video views, 3 million engagements & 53% ad recall increase of 146,900 people
Campaign built upon audiences
Our strategy was built around the segmenting two audiences - ‘diagnosed’ and ‘affected’ by breast cancer, with an aim to ensure that every individual diagnosed or affected by breast cancer was made aware of the research done by Breast Cancer Now.
Personalising the experience
The core focus of our digital campaign was audience segmentation which has allowed us to present users with personalised messaging and engagement funnels.
Insight into engagement
86.50% of the audience we engaged with have been females; as we thought! Mobile traffic saw the best results of any device with the most sessions, the highest number of conversions and conversion rate.