Case Study
Change 4 Life
A campaign in Kent to reach families and promote healthy lifestyles.
- 401,000 a third of Kent’s population engaged.
- 36,145 clicks.
- 27,000 website visits.
401,000
Geo & demographically targeting
Healthy choices, small changes
Kent County Council tasked us in reaching families in Kent and promoting healthy lifestyles with the government's Change 4 Life initiative.
Our solution was to run a demographically targeted digital focused on the definition, segmentation and analysis of family groupings with creative messaging designed around this. Media wise, we have suggested a two-pronged attack across Facebook/Instagram and programmatic display to drive the most impact across device, users and channels.