Change 4 Life – Crunch Digital Media

Case Study

Change 4 Life

A campaign in Kent to reach families and promote healthy lifestyles.
  • 401,000 a third of Kent’s population engaged.
  • 36,145 clicks.
  • 27,000 website visits.

Geo & demographically targeting

Healthy choices, small changes

Kent County Council tasked us in reaching families in Kent and promoting healthy lifestyles with the government's Change 4 Life initiative. Our solution was to run a demographically targeted digital focused on the definition, segmentation and analysis of family groupings with creative messaging designed around this. Media wise, we have suggested a two-pronged attack across Facebook/Instagram and programmatic display to drive the most impact across device, users and channels.

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