Geo & demographically targeting.
Kent County Council gave us the task of reaching families in Kent to promote their healthy lifestyle messaging through the government’s Change 4 Life initiative.
Our solution was to run a demographically targeted digital campaign focused on the definition, segmentation, and analysis of family groupings with creative messaging designed around this. Media wise, we suggested a two-pronged attack across Facebook, Instagram, and programmatic display to drive the most impact across devices, users, and channels.
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