Case Study
Dig Deep
A campaign totally transformed in two months flat
- 310,000 impressions.
- 958 clicks.
We stepped in to turn a failing campaign around, exceeding the objectives in record time.
Dig deep, a charity that provides clean water, safe toilets and improves hygiene in Kenyan communities, had started a campaign to recruit 5 team leaders to lead a fundraising challenge. After 14 days, it wasn’t working.
We stepped in and turned everything around in two months, recruiting not just the 5 team leaders required for the charity’s challenge, but 8.
310,000
310,000 impressions. 958 clicks. 8 new team leaders (3 more than required).
Fresh eyes
We targeted a new audience – selected universities and active 18 to 30-year-olds – and excluded previous registrations for a completely fresh start.
Tailored ads
To appeal to more of the right audience – that younger more active group – we designed ads based only on already engaged users.
The full story
We created sequential messaging based on the user’s experience, to bring them along on the journey before prompting them to register.