Dig Deep – Crunch Digital Media
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Case Study

Dig Deep

A campaign totally transformed in two months flat
  • 310,000 impressions.
  • 958 clicks.

We stepped in to turn a failing campaign around, exceeding the objectives in record time.

Dig deep, a charity that provides clean water, safe toilets and improves hygiene in Kenyan communities, had started a campaign to recruit 5 team leaders to lead a fundraising challenge. After 14 days, it wasn’t working.

We stepped in and turned everything around in two months, recruiting not just the 5 team leaders required for the charity’s challenge, but 8.

310,000

310,000 impressions. 958 clicks. 8 new team leaders (3 more than required).

Fresh eyes

We targeted a new audience – selected universities and active 18 to 30-year-olds – and excluded previous registrations for a completely fresh start.

Tailored ads

To appeal to more of the right audience – that younger more active group – we designed ads based only on already engaged users.

The full story

We created sequential messaging based on the user’s experience, to bring them along on the journey before prompting them to register.

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