A campaign to support the sponsorship of the World Cup.
Helping a multinational appliance and electronics retailer deliver a promotional campaign in support of the World Cup and development of brand awareness.
We broke the campaign into 3 stages to effectively drive awareness their product, whilst also driving engaged users through to the website for product information and drive sales:
- Brand Awareness
The first element of the campaign had the objective of developing brand awareness for Hisense, with two considerations: the audience and their usage of digital media. To do this, TikTok was incorporated whilst a programmatic campaign supported this by targeting those who had expressed intent to buy, segmented upon age demography.
- Brand Awareness Continued
Throughout the second stage of the campaign, brand awareness was again the objective. Differing from the first stage was the emphasis on social media platforms. Facebook and Instagram, alongside TikTok, were included intro the strategy at stage 2. These platforms enabled enhanced and consistent targeting of the same population, those with an expressed intent to buy over a 70-day period.
The third stage of this campaign involved retargeting elements to ensure that the audience’s journey with brand exposure was reinforced; both before and during the game. This stage was staggered in its approach overall several weeks to effectively promote Hisense’s offerings, driving the audience to the company website.
- 2.6 MILLION IMPRESSIONS.
- 30,000 WEBSITE VISITS.
- 20,043 RECORDED WEBSITE SESSIONS.
- Facebook generated a total of 898,156 impressions and 13,907 clicks.
- TikTok generated 6,189 clicks before the football match and 4,344 clicks during the football.