NHS Solent
A standout, award-winning recruitment campaign.
Bringing great creative and an award-winning digital strategy together, we were able to make NHS Solent Trust stand out.
Our Solution.
Omnichannel
The campaign made use of multiple channels, including social media advertising, Programmatic, Google Display and Google Search.
Mission accomplished
The aim of this campaign was to capture passionate and quality applications from relevant applicants – and we did just that.
We turned the entire internet into a job board that would get mental health nurses’ attentions.
The NHS Solent Trust needed to recruit band 4 and 5 mental health staff. To compete with other trusts, they needed to stand out as the place to work.
Ensuring adverts were inspiring and emotive, and above all targeted at the right type of qualified people, the digital strategy implemented was the true gamechanger in this campaign.
Overall Results.
- 5,087 CLICKS.
- 89 APPLICTAIONS.
- 1.74% CONVERSION RATE.
