- 187,902 impressions.
- 3,458 clicks.
- £55.05 cost per conversion.
We turned the entire internet into a job board that would get mental health nurses’ attentions.
The NHS Solent Trust needed to recruit band 4 and 5 mental health staff. To compete with other trusts, they needed to stand out as the place to work.
Ensuring adverts were inspiring and emotive, and above all targeted at the right type of qualified people, the digital strategy implemented was the true gamechanger in this campaign.