NHS Solent – Crunch Digital Media
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Case Study

NHS Solent

A standout, award-winning recruitment campaign
  • 187,902 impressions.
  • 3,458 clicks.
  • £55.05 cost per conversion.

We turned the entire internet into a job board that would get mental health nurses’ attentions.

The NHS Solent Trust needed to recruit band 4 and 5 mental health staff. To compete with other trusts, they needed to stand out as the place to work.

Ensuring adverts were inspiring and emotive, and above all targeted at the right type of qualified people, the digital strategy implemented was the true gamechanger in this campaign.

£55.05

187,902 impressions. 3,458 clicks. £55.05 cost per conversion.

Standing out

Bringing great creative and an award-winning digital strategy together, we were able to make NHS Solent Trust stand out.

Omnichannel

The campaign made use of multiple channels, including social media advertising, Programmatic, Google Display and Google Search.

Mission accomplished

The aim of this campaign was to capture passionate and quality applications from relevant applicants – and we did just that.

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