A National Rugby Club

Increasing the number of season ticket holders.

A campaign to advertise to potential fans, to encourage them to submit their details with the intention of becoming a season ticket holder.

Our Solution.

The national rugby club needed to deliver a strategy that used a range of media tools and channels that would reach the most relevant rugby fans in the right place and with the right messaging.

Connecting with a rugby audience using visual media and search targeting to activate audiences and drive them through to a seasonal membership lead.

We used Connect, Consider & Convert:

  1. Connect: Branding and awareness
  2. Consider: Storytelling through creative
  3. Converting warm audiences

Overall Results.

  • 1.4 million impressions
  • 17,200 clicks
  • 1.19% CTR
  • 142 leads