A National Rugby Club
Increasing the number of season ticket holders.
A campaign to advertise to potential fans, to encourage them to submit their details with the intention of becoming a season ticket holder.
The national rugby club needed to deliver a strategy that used a range of media tools and channels that would reach the most relevant rugby fans in the right place and with the right messaging.
Connecting with a rugby audience using visual media and search targeting to activate audiences and drive them through to a seasonal membership lead.
We used Connect, Consider & Convert:
- Connect: Branding and awareness
- Consider: Storytelling through creative
- Converting warm audiences
- 1.4 million impressions
- 17,200 clicks
- 1.19% CTR
- 142 leads