University of Birmingham
A clever Fellows recruitment strategy for a Russell Group University.
We got the University of Birmingham the Fellows they needed by increasing uptake of niche research.
The university needed to attract researchers in Brain Trauma, International High-Speed Rail, Population Dynamics in Women’s Health, and Cultural Heritage to get the right Fellows candidates.
Working with our client to understand each audience, we created an omni-channel campaign, using different platforms and ad-types, that reached very specific, distinctive research audiences in exactly the right space at the right time.
To reach such specific audiences, we used LinkedIn demographic targeting, search keyword advertising, white-listing in niche industry news and publications.
All the right channels
Our choice of media channels, each selected specifically to attract the right people, meant we could deliver a targeted and effective campaign.
Constant monitoring and consequent optimisation meant we exceeded all the client’s expectations.
- 2,300 CLICKS.
- 125 APPLICATIONS.
- 5% CONVERSION RATE.