University of Birmingham

A clever Fellows recruitment strategy for a Russell Group University.

We got the University of Birmingham the Fellows they needed by increasing uptake of niche research.

The university needed to attract researchers in Brain Trauma, International High-Speed Rail, Population Dynamics in Women’s Health, and Cultural Heritage to get the right Fellows candidates.

Working with our client to understand each audience, we created an omni-channel campaign, using different platforms and ad-types, that reached very specific, distinctive research audiences in exactly the right space at the right time.

Highly targeted

To reach such specific audiences, we used LinkedIn demographic targeting, search keyword advertising, white-listing in niche industry news and publications.

All the right channels

Our choice of media channels, each selected specifically to attract the right people, meant we could deliver a targeted and effective campaign.

Always optimising

Constant monitoring and consequent optimisation meant we exceeded all the client’s expectations.


  • 2,300 CLICKS.