We got the University of Birmingham the Fellows they needed by increasing uptake of niche research.
The university needed to attract researchers in Brain Trauma, International High-Speed Rail, Population Dynamics in Women’s Health, and Cultural Heritage to get the right Fellows candidates.
Working with our client to understand each audience, we created an omnichannel campaign, using different platforms and ad-types that reached specific, distinctive research audiences at the right time.
To reach such specific audiences, we used LinkedIn demographic targeting, search keyword advertising, and white-listing in niche industry news and publications.
All the right channels
We selected each media channel carefully to attract the right people, meaning we could deliver a targeted and effective campaign.
Constant monitoring and consequent optimisation meant we exceeded the client’s expectations.
- 2,300 CLICKS.
- 125 APPLICATIONS.
- 5% CONVERSION RATE.