Utilising Google Shopping to achieve the greatest results.
Utilising Google for Shopping
Google can target your intended customers in many ways. First, you have your simple text ads. A headline, a short description, and a link to further information are readily available to a reader.
Google then introduced image ads to help users more easily identify the products they wished to buy. Now, entering its second year, Google Shopping merges the two. Text and image advertising together helps users swiftly find their desired items right on the main Google search page.
In its infancy, Google Shopping was a free service for buyers and sellers alike. However, to improve profits, Google has now made advertisers pay to use the Google Shopping platform, by the same Pay-Per-Click system as all other ways of advertising currently on Google.
So, how do you use Google Shopping?
I mean, what could possibly be the benefit of using a platform where you, as an advertiser, have to pay potentially very high costs for potentially undesired customers to waste your budget on erroneous clicks? Or, you perhaps hire additional staff to tackle the technology required for setting up a Google Shopping campaign? There is a very prominent answer; a much higher chance of customer satisfaction and loyalty based on the ability to know exactly what a customer is buying.
For the most part, especially when comparing Google Shopping to text ads, erroneous clicks are far lower based on the fact a user knows exactly what the product looks like, what the product is called, how much it costs. A user can look at the accompanying search results and ads can be tailored to draw the most attention. This can be through the ways in which different products are photographed, how much advertisers will pay per click, choice of headline, choice of good ad copy, and even something as simple as colour schemes or dynamic backgrounds.
A great aspect of Google Shopping is that every time your product appears in a Google search, your ad will often appear above regular text ads, meaning your product and brand name will be seen by a large number of customers. And that is how to use Google Shopping.
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