Helping you fuel the supply chain.


I’m sure we have all seen a dystopian film or two where the characters are inhabiting a land that does not resemble the past. Generally, these films are set in a post-apocalyptic world. You know the films I’m talking about; I watched I Am Legend with Will Smith the other day and for some reason found myself imagining a post-apocalyptic world without my favourite high street chicken restaurant, Nandos.

Recently, I have read numerous articles on the shortage of workers within the food industry and how this has impacted all levels of the food chain. There is a fantastic article about Nandos and its struggles with the recent blips in the food chain here: https://www.nytimes.com/2021/08/20/world/europe/nandos-chicken-shortage-closures-britain.html

Nandos’ problems, as this article highlights, cannot be attributed to one factor, there are numerous issues occurring at the same time. Lack of HGV drivers, chicken shortages and Britain’s Pingdemic to name a few.

The shortage of HGV drivers is an issue that needs looking at. With a history of underpayment, now is the time to rectify the years of low pay and pay HGV drivers what they are worth. Otherwise, I don’t see an end to food shortages and I for one will miss a cheeky Nandos!

At Crunch Digital Media, we have been working with a top five logistics firm to help them recruit HGV drivers. The results for the past week are staggering.

The campaign so far has 1,935 clicks from 136,124 impressions, resulting in a CTR of 1.42%.
From the social engagement breakdown, we can see that there had been 817 post engagements, 40 post reactions, 19 post comments, 1 post save and 11 post shares.


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