Local Government campaigns: Do far more, with far less
Bringing cost-savings & efficiencies to local gov campaigns
There has never been a better time to explore the opportunities that digital provides. National and local governments are seeking new and innovative ways to capture their audience’s attention. As well as scoping new innovations, local governments need to find cost-efficiencies whether that’s running a recruitment or a health awareness campaign.
The official definition of local government marketing is “raising awareness of a programme, service or subject matter to engage citizens in ways that lead to new knowledge, understanding, better decisions, action and outcomes and to change citizen behaviour over time.”
For us, it is about getting the right message in front of the right person at the right time.
With local radio stations following the path of local press and disappearing at an alarming rate, the need to find new ways to get the message across has never been more pressing.
For many years Crunch have utilised the opportunity that online media provides for recruitment marketing – targeting the candidate on social media, blogs, and employment-related websites. Despite apprehension in some quarters, our clients have successfully recruited blue-collar roles such as Refuse Collectors, Gardeners and Landscapers through to experienced Doctors and Social Workers.
This use of data, media and technology is now allowing local NHS trusts, Councils and Blue light organisations to target groups of people online based on everything from their location, age, demographic, likes, interests and beyond.
The ability to find the audience, identify where they are online, what method of messaging they respond to and even what time of day to target them has never been easier and simple.
Recently, we have seen great success in areas such as promoting safe shopping advice around Covid-19 restrictions to addressing the need for mental and physical health help available.
The need to ensure the messaging is in front of the correct audience whilst being accountable for every pound spent has led to campaigns on TikTok targeting teenagers with fire safety messages and behavioural campaigns to promote the fantastic life-changing opportunities available when fostering and adopting children.
With the need to do far more, with far less there has never been a better time to explore the opportunities that digital provides. If you’d like more information about running a campaign, drop us a line firstname.lastname@example.org