Chinese Media Innovations: from Weibo & WeChat, to Toutiao & Douyin – Crunch Digital Media
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Chinese Media Innovations: from Weibo & WeChat, to Toutiao & Douyin

Chinese Media Innovations: from Weibo & WeChat, to Toutiao & Douyin

Listen to the podcast sample here!

The digital landscape is continuously changing, and new media innovations are being used by students across the world. We’ve partnered with PingPong Digital to help you make sense of the latest Chinese Media innovations and where you should focus your marketing strategies for the next international student recruitment cycle.

Listen to Crunch Digital Media’s HE Client Services Director, Jess Hickman who is joined by consumer market expert PingPong Digital’s Director, Toni Kostanic.

Webinar Takeaways:

  • Recommended approaches to marketing when you can’t travel – online fairs and virtual experiences
  • ‘Tour and Tactics’ of Chinese platforms from Weibo and WeChat
  • Attract and recruit through digital in the Chinese market
  • New media innovations and applications: Toutiao to Douiyan

 Listen to our sample podcast

This is the 5-minute version of the webinar, if you would like to gain access to the full version please contact us at sayhello@crunchdigitalmedia.com