Introduction

Is interpreting and using Google Analytics data a cumbersome task ? Do you think it should be doing much more, but don’t know how?

If the answer is “yes”, this webinar will unwrap key tips and tricks for making the most of your Google Analytics data for your recruitment campaigns.

Our PPC and SEO specialists – Martin Hughes and Sam Jones – will take you step by step on how to understand your data to obtain the best ROI in your recruitment campaigns. This webinar is not one to miss!

Webinar Takeaways

  • Identify your traffic sources and studying its behaviour.
  • Set up goals & conversion events on your website.
  • Create conversion funnels to improve your website performance & generate more enquires.
  • Segmenting your audience to retarget & apply different messaging.
  • Measure your success &  continuously improve it.