Introduction

Ever since the pandemic, the way we approach sporting events has changed significantly due to restrictions. Every aspect of sport has been affected, leaving sporting clubs and related companies to feel the pressure to increase sales this year.

Collaborating with the market research experts – Spark – we will walk you through the results of our most recent survey sent out to 1128 people to collect information about the sporting industry trends in 2022 and how to apply those findings to optimise your digital marketing campaigns.

Webinar Takeaways

  • Understanding the Sports Industry trends for 2022.
  • Identifying the buyer personas: Sport fans and business owners looking for hospitality venues.
  • Optimising your media channels: Tips on how, when & where to engage with them.
  • Creating better strategies to drive ticket & merchandise sales.