With the implementation of Apple’s iOS 14 and Google having announced plans to phase out the third-party cookie, traditional digital marketing strategies could become up to 80% less effective. Unfortunately, it’s just the way the cookie crumbles…
So, in this new cookie-less world, how will you reach your target audience and protect your bottom line?
Fear not! By working more effectively with data, you can still enjoy sustainable, efficient and effective reach while respecting consumer privacy.
We can help you navigate this cookie-less world!
- The differences between first and third party cookies.
- How your retargeting of social campaigns will be affected.
- Quick tips to help you re-strategise your digital marketing campaigns .