The latest in marketing – 2022!
Introduction.
First of all, Happy New Year! Today we are bringing you the latest news within the world of marketing. So, what’s caught people’s attention in the first month of 2022?
‘Scream’ Marketing Campaign Earns a Killing at the Box Office.
The fifth instalment in the ‘Scream’ horror film franchise was released in cinemas in January. Though its success was unpredictable due to differing COVID restrictions across the world, ‘Scream’ was a huge success at the box office, generating 30.6 million US dollars – the franchise’s best opening weekend to date. The ‘Scream’ films already had a big fan following due to their popularity in the 1990s and early 2000s, but the last film was released in theatres 11 years ago. Many people in Generation Z would have been too young to experience the older ‘Scream’ films when they hit the big screen, so the film can definitely credit a lot of its recent success to its widespread marketing campaign.
A marketing strategy was created on multiple channels where fans could immerse themselves in an extension of the film. On Spotify, they used a ‘Streamed to Death’ strategy which was a branded, visual experience. This technique used the infamous Ghostface to introduce a roundup of the users’ listening habits, donning the phrase, ‘your music taste is killer – but so am I.’
On TikTok, users could use Ghostface’s voice in the text-to-voice feature. On Twitter, the campaign introduced a ‘like’ animation that revealed the famous ‘Scream’ mask when users like a tweet depending on whether light or dark mode was used. As well as this, ‘Scream’ also utilised their Twitter accounts to post funny pop culture commentary so that they could further interact with fans.
‘Scream’ demonstrated a brilliant marketing campaign, reinforcing the fact that successful marketing is becoming more and more about the interactions we make with consumers.
90% of Customers will Share their Email with A Company for This Reason…
A recent study conducted by Google and Boston Consulting Group has revealed the best way for companies to convince customers to provide their email address – Incentives.
With the crack-down on cookie policies and general awareness of privacy settings, consumers can be hesitant to provide the details we need to give them the best ads. When users aren’t shown tailored ads, they convert less. This can be a vicious cycle for both businesses and marketers, but one way to collect this information is through the use of incentives.
The study by Google found that with no incentive, one in three users were willing to share their email addresses with businesses. But, with the right incentive, whether this is a discount code or a free item, 90% of customers are willing to share their email addresses.
As you probably know, email marketing is extremely effective – especially the use of newsletters. According to research conducted by McKinsey & Company, email marketing is likely to bring you 40 times more new customers than Facebook or Twitter. Don’t take email marketing for granted – start sacrificing those incentives to gain from long-term revenue!
The Marketing Wonders of Wordle
Wordle is a popular new game created by Josh Wardle, a Welsh creator who currently resides in New York. The aim of the game is to guess a mystery five-letter word in six attempts, and you’re only allowed to play once a day. After originally creating the game for his partner who enjoyed word games, the app has become a worldwide hit. Even if you haven’t played Wordle yourself, you’ve probably seen remnants of it scattered across the internet. Wordle gives players the option to share their scores through their social media profiles, which is encouraging more downloads by the day.
Many brands have noticed Wordle’s popularity and have utilised this to their advantage. There have been some brilliant examples of reactive marketing surrounding Wordle and here are some of our favourites:
This technique will allow you to:
- Hilton Hotels – The hotel chain posted a picture of the outside of one of their hotels, showcasing various square windows in rows. They lit the windows up in the recognisable Wordle colours – green, yellow, and grey.
- Lego – Lego created a graphic of Wordle tiles as Lego bricks.
- Minions – The Minions Twitter account tweeted, ‘This wordle game is so easy,’ and attached a photo of wordle squares arranged to perfectly craft a minion character.
Though these tweets may seem like a bit of silly fun, these brands were very smart to hop on the Wordle trend. Over two million tweets have included the word ‘Wordle’ since November 2021, so being a part of the conversation can’t hurt. Reactive marketing demonstrates to your audience that you are up to date with current news and trends which can help build a trusting relationship between business and consumer.
Want to Take Your 2022 Marketing Strategy to the Next Level?
As 2022 has started off with some brilliant creative marketing efforts, you need to make sure your business is staying ahead of the competition. When you work with Crunch, we can offer a top-of-the-line digital strategy putting your campaigns in front of the people that matter.
We have a range of services on offer, so whatever your marketing goals – we can help.
Get in touch today for a free, informal chat about how Crunch can help you achieve your goals in 2022.