Traditional job boards have been the staple of the recruitment industry. A channel that is seen as being a critical platform to drive applications. Today, they’ve become more of a hindrance than a help. Still in the ‘foothills’ of smart talent attraction tech and tools, the recruitment industry has accepted the safety net that the job boards provide in delivering a low quality and high volume of applications.
There is also the further thought that just because you are engaging an active job-seeking audience does not necessarily mean that they are the right candidate. We live in a digital age where each audience and prospective candidate has their specific channel consumption habits. If you are recruiting in the Hospitality sector, why would you not engage your audiences at source via Instagram, Snapchat & TikTok; three channels that candidates in the industry heavily use?
Three Reasons why Job Boards Are Failing your Talent Attraction Strategy
1. Too Many Irrelevant Applications
Job boards flood your process with unqualified candidates. Casting a wide net means you’re spending hours filtering through applicants who aren’t remotely suitable for the role. It’s an inefficient way to find talent.
2. Lack of Targeting
One-size-fits-all approaches simply don’t work in today’s job market. Traditional boards lack the precision needed to attract the right skill set, experience, or cultural fit. As a result, your talent pool is diluted, making it harder to find top-tier candidates.
3. Poor Retention Rates
Hiring the wrong people leads to high turnover. Job board candidates often aren’t aligned with your company’s values or long-term vision, resulting in quick exits and more recruitment cycles.
A Smarter Solution: Targeted Talent Attraction
Stop wasting time and resources. Transform your talent acquisition strategy and start focusing on quality over quantity. Volume does not always mean success, 30% more applications means 30% more work and qualifying mass applications in turn wastes valuable time and resources.
It’s time to rethink your strategy. Deploy a targeted recruitment strategy to cut through the noise, ensuring your roles reach only the most qualified, aligned candidates. Use digital platforms to target your audiences and meet them at source. Recruitment teams using this method see up to an 89% qualification rate in applications and a significant decrease in cost per application.
Crunch Media are an award-winning specialist media agency, dedicated to the recruitment industry helping businesses deliver effective media campaigns for talent attraction.
We’re always happy to talk about our recruitment advertising services and solutions. If the above has sparked your interest, get in touch! Or if you’d prefer, drop us an email at sayhello@crunchdigitalmedia.com