West Thames College – Crunch Digital Media

Case Study

West Thames College

A 12-week push campaign to help the college achieve their aim of boosting numbers significantly.
  • £26.95 cost per conversion.
  • 541,363 impressions
  • 5.58% search conversion click through rate

The Google search RLSA campaign element was delivering the lowest cost per conversion and saw that the overall CPC decreased to £26.95.


Constant Optimisation

Increasing conversions

At the midway point, the application drive had accounted for 10,190 clicks from 541,363 impressions leading to an overall increased CTR of 1.88%. We have also seen an increase of 35 conversions in the previous week, taking the campaign conversion total to 220.

Facebook, we ran Newsfeed and Carousel ads and measured the reach, impressions, clicks, unique clicks, post comments, post engagements, post reactions.

On Instagram, we chose to run Video Story Ads, Image Story Ads, Carousel, and Newsfeed Ads measuring the Reach, Impressions, Clicks, Post comments, engagement, reactions, conversions and finally the cost-per-conversion and campaign spend.

Facebook campaign did not generate any conversions; therefore, we chose to stop the Facebook campaign and invest the money into the Instagram campaigns.

Throughout the campaign, we have continued to optimise the keywords and targeting in order to achieve high traffic rates, engagement, and conversions at a lower cost per conversion.

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