West Thames College
- £26.95 cost per conversion.
- 541,363 impressions
- 5.58% search conversion click through rate
The Google search RLSA campaign element was delivering the lowest cost per conversion and saw that the overall CPC decreased to £26.95.
Facebook, we ran Newsfeed and Carousel ads and measured the reach, impressions, clicks, unique clicks, post comments, post engagements, post reactions.
On Instagram, we chose to run Video Story Ads, Image Story Ads, Carousel, and Newsfeed Ads measuring the Reach, Impressions, Clicks, Post comments, engagement, reactions, conversions and finally the cost-per-conversion and campaign spend.
Facebook campaign did not generate any conversions; therefore, we chose to stop the Facebook campaign and invest the money into the Instagram campaigns.
Throughout the campaign, we have continued to optimise the keywords and targeting in order to achieve high traffic rates, engagement, and conversions at a lower cost per conversion.