Introduction

Our webinar was in partnership with The Media Angel to help viewers understand how to blend digital with out-of-home (OOH) advertising as part of your strategy to reach students and ensure that results are at the heart of each campaign.

Hosted by Crunch’s expert, Jess Hickman, and Managing Director of The Media Angel, Alison Debono, we looked closely at how digital and out-of-home advertising compliments each other to reach your audiences and provide a return on investment (ROI) for your institution.

Webinar Takeaways

  • Understand how the combination of OOH and digital can help organisations reach audiences.
  • To see applications and new ideas for integrated marketing campaigns.
  • Strategies on how to track and measure all aspects of your marketing spend.